I-Apple ikuqinisekisile ukuthi, kusukela ngo-2026, I-App Store izofaka ukufakwa kwezikhangiso ezintsha emiphumeleni yokusesha.Lolu shintsho lumelela isinyathelo esengeziwe esu lokukhangisa lenkampani, elihlose ukunikeza ukubonakala okwengeziwe kwezinhlelo zokusebenza ezikhokhelwayo kanye nemikhankaso yokumaketha ngaphakathi kwesitolo sayo sedijithali.
Kuze kube manje, ulwazi lokusesha i-App Store belubikezelwa kahle: isikhangiso esisodwa esifakiwe phezulu, silandelwe yimiphumela yemvelo. Ngokusethwa okusha, Abasebenzisi eSpain, eYurophu, nakwezinye izimakethe bazobona izikhangiso eziningi zisakazeka kulo lonke uhlu.okungashintsha kokubili indlela izinhlelo zokusebenza ezitholakala ngayo kanye ukuhlela umkhankaso wabakhangisi.
Isikhala sesikhangiso esengeziwe emiphumeleni yosesho
Okwamanje, kukhona kuphela indawo yokukhangisa phezulu Lokhu kubhekisela emiphumeleni yokusesha lapho umsebenzisi enza usesho ku-App Store. Kuyisimo esivamile lapho, lapho uthayipha igama lenethiwekhi yokuxhumana nabantu eyaziwayo, enye isevisi encintisanayo ingavela njengesikhangiso endaweni yokuqala.
Ngenqubomgomo entsha, i-Apple izokwethula "izikhangiso ezengeziwe emibuzweni yokusesha"Lokhu kusho ukuthi, ngaphezu kwesikhangiso sokuqala phezulu, izikhundla zokukhangisa ezengeziwe zizovulwa futhi zizovela phansi kakhulu ohlwini lwemiphumela uqoboNgamanye amazwi, izikhangiso zingafakwa phakathi kwezinhlelo zokusebenza ezibonakala ngendlela yemvelo.
I-Apple iqinisekisa ushintsho ngokuveza ukuthi ukusesha kuyindlela eyinhloko yabasebenzisi yokuthola izinhlelo zokusebenza ezintsha. Ngokusho kwedatha eyabiwe yinkampani, Cishe ama-65% okulandwayo kwenzeka ngokushesha ngemva kokuseshaLokhu kwenza lesi sikhala sibe ngesinye sezifanele kakhulu onjiniyela abafuna ukubonakala.
Le nkampani igcizelela ukuthi lokhu kulungiswa akugcini emakethe ethile, kodwa kuthinta uhlelo lwe-ecosystem yomhlaba wonke lwe-App StoreNgakho-ke, abasebenzisi baseYurophu, okuhlanganisa nalabo abaseSpain, bazobona lokhu kutholakala kwezikhangiso okwandisiwe lapho besesha izinhlelo zokusebenza kuma-iPhone nama-iPad abo.
Indlela ukubekwa kwezikhangiso ezintsha okuzoboniswa ngayo
Imininingwane ebalulekile ukuthi Abakhangisi ngeke bakwazi ukukhetha mathupha indawo eqondile lapho izikhangiso zakho zizovela khona. Esikhundleni salokho, uhlelo lwe-Apple Ads luzonquma ukuthi yisiphi isikhala isikhangiso ngasinye esibonakala kuso ngokusekelwe ku- okunikezwayo, ukufaneleka kwegama elingukhiye, kanye nomphumela wendali.
Empeleni, lokhu kusho ukuthi umkhankaso ofanayo ungakhiqiza izikhangiso ezivela phezulu kokunye ukusesha futhi, ngezinye izikhathi, ziboniswe phansi ohlwini lwemiphumelaIsikhundla esithile singahluka ngisho nangaphakathi komkhankaso owodwa, kuye ngomncintiswano wegama ngalinye lokusesha kanye nokusebenza komlando kwesikhangiso.
I-Apple iphinde icacise ukuthi Ifomethi yesikhangiso izofana kuzo zonke izikhundlaOnjiniyela bazokwazi ukuqhubeka nokusebenzisa kokubili ikhasi lomkhiqizo elizenzakalelayo lohlelo lokusebenza kanye namakhasi omkhiqizo angokwezifiso, kanye nenketho yokufaka izixhumanisi ezijulile eziholela ezingxenyeni ezithile zohlelo lokusebenza.
Ngokuphathelene nokuphathwa kwansuku zonke, lokhu kusho ukuthi amaqembu okumaketha ngeke kudingeke aklame kabusha izinto ezithile zokudala endaweni ngayinye. Isihluthulelo kuzoba, ngaphezu kwakho konke, Lungiselela ikhwalithi yesikhangiso kanye nokuhambisana kwegama elingukhiyenjengoba lezi zici zizothinta ngqo indawo yesikhangiso ngasinye ngaphakathi kwemiphumela.
Imodeli yendali kanye nesistimu yokubhida ku-App Store
Uhlelo lokukhangisa lwe-App Store lusekelwe ku- imodeli yendali yegama elingukhiyeAbakhangisi babhida ngamagama okusesha ahlobene nohlelo lwabo lokusebenza (isibonelo, "umdlalo wephazili", "ezezimali zomuntu siqu" noma igama lohlelo lokusebenza oluncintisanayo) futhi, ngokusekelwe enanini lebhidi kanye nokufaneleka kwesikhangiso, uhlelo lunquma ukuthi yisiphi isikhangiso esivelayo nokuthi kuphi.
Kulesi simo, izinto ezifana isiphakamiso sezomnotho, izinga lokuchofoza elilindelwe, kanye nokusebenza komlando Lezi zici zibalulekile ukuze isikhangiso sibonakale sisendaweni ebonakala kakhulu. Ngokungezwa kwezindawo ezintsha, inani lezikhangiso ezingabonakala liyanda, kodwa ukuncintisana kwamagama angukhiye athile afunwa kakhulu nakho kungakhula.
I-Apple igcizelela ukuthi, ngalokhu kwanda, Ngeke kudingeke ukuthi kushintshwe imikhankaso yamanje ukuze kufunwe izikhundla ezintshaImikhankaso yezikhangiso zokusesha esevele isethiwe izofaneleka ngokuzenzakalelayo kulezi zikhala ezengeziwe lapho uhlelo luqala ukusebenza ngo-2026.
Kubaphathi bokumaketha kohlelo lokusebenza eSpain nakwamanye amazwe aseYurophu, lokhu kuthuthuka kwendali kusho ukubuyekeza amasu okubhida, ukuhlaziya izibalo ngokuningiliziwe, kanye lungisa ukukhetha kwamagama okusesha ukugwema izindleko zokuthola abasebenzisi ezikhuphuka kakhulu.
Izindleko ngokuthinta ngakunye kanye nezindleko ngokufakwa ngakunye: akukho zinguquko ekukhokhisweni
Ngokuphathelene nokukhokhisa, i-Apple igcina amamodeli asevele ejwayelekile epulatifomu yayo: izindleko ngokuthinta ngakunye (CPT) —okufana nezindleko ngokuchofoza ngakunye— futhi izindleko ngokufakwa ngakunye (CPI)Ngamanye amazwi, abakhangisi bazoqhubeka nokukhokha ngokusekelwe ekusebenzisaneni noma ukufakwa kwangempela okwenziwa yizikhangiso zabo.
Inkampani iyakugcizelela lokho Izikhala ezintsha zokukhangisa ngeke zishintshe uhlelo lokukhokha.Kungakhathaliseki ukuthi isikhangiso sivela phezulu noma phansi ohlwini, kuzosebenza imithetho efanayo yamanani, elungiswe kumodeli yamanani ekhethiwe yomkhankaso ngamunye.
Le ndlela yenza kube lula kubakhangisi asebevele besebenza ne-Apple Ads ukuthi yandisa ukufinyelela kwakho ngaphandle kokuklama kabusha ngokuphelele isakhiwo somkhankaso wakhoNgokuqhubeka namamodeli okukhokha afanayo, ushintsho olukhulu luzoba ekusatshalalisweni kwemibono kanye nendlela ukuchofoza okusatshalaliswa ngayo phakathi kwezikhundla ezahlukene ezitholakalayo.
Ngesikhathi esifanayo, ukwanda kwempahla yokukhangisa kulindeleke ukuthi kubangele ukulungiswa okuthile emazingeni okubhida. Nakuba ukuba khona kwezikhala ezengeziwe kunganciphisa ingcindezi kweminye imigomo, Amagama angukhiye anenzuzo kakhulu angabona ukwanda kwezindleko zawo. ngenxa yokungena kwabancintisani abaningi abanesifiso sokuvela kuleyo miphumela.
Umthelela kubathuthukisi nabakhangisi eSpain naseYurophu
Idatha eyabiwe yi-Apple isiza ukubeka leli thuba endaweni efanele: Abasebenzisi abangaphezu kwezigidi ezingu-800 bavakashela i-App Store njalo ngevikiFuthi abangaphezu kuka-85% babo balanda okungenani uhlelo lokusebenza olulodwa ekuvakasheni ngakunye. Ngaphezu kwalokho, kunezinga lokuguqulwa elingu-60% lezikhangiso ezibekwe phezulu emiphumeleni yokusesha.
Ezimakethe ezifana neSpain, lapho ukusetshenziswa kwe-iPhone ne-iPad kusakazeke khona, ukwandisa isikhala sokukhangisa kungaba yindlela eyengeziwe yokukhangisa. ukukhulisa ukulandwa kwezinhlelo zokusebenza zasendaweni nezaseYurophukusukela kumathuluzi okukhiqiza kuya kumasevisi ezezimali noma amapulatifomu e-commerce.
Kodwa-ke, lesi sinyathelo singandisa nomuzwa wokugcwala kwezikhangiso esitolo, into abasebenzisi baseYurophu abavame ukuyiqapha eduze. I-Apple izama ukulinganisela leli qiniso ngokugcizelela ukuthi Izikhangiso zizoqhubeka nokuboniswa ngendlela ehambisana nesimo futhi efanelekile., ngokusekelwe ekusesheni okwenziwa ngumuntu ngamunye.
Kwabathuthukisi abancane noma abaphakathi nendawo, ushintsho luvula ithuba lokuthi imikhankaso yabo ibe amathuba engeziwe okuvela ohlwini lwemiphumelangaphandle kokuncintisana nje ngendawo ephezulu. Lokhu kungaba yinto efanele kakhulu kuma-app studio azimele eSpain afuna ukuthola ukuthandwa yimikhiqizo emikhulu yamazwe ngamazwe.
Amasu nezincomo zokusebenzisa izikhundla ezintsha
Njengoba izikhangiso eziningi zisakazwa emiphumeleni yokusesha, kuzobaluleka ukuthi amaqembu okumaketha achaze isu elicacile. Enye yezindlela eziwusizo kakhulu izoba Yenza izivivinyo ze-A/B zokuqukethwe kokudala kanye nemiyalezo, ukuqhathanisa izihloko ezahlukene, izincazelo, kanye nezithombe-skrini ukuze kutholakale ukuthi iyiphi inhlanganisela ekhiqiza ukuthepha nokufakwa okuningi.
Ukuqapha okuseduze nakho kuzoba yinto ebalulekile. amazinga okuguqulwa, izindleko ngokutholwa ngakunye, kanye nokuziphatha komsebenzisi Ngemva kokufakwa, ukulungisa ukuhlukaniswa kwemisebenzi, ukuhlunga amagama angenanzuzo, kanye nokwethula amagama angukhiye amasha akhethekile kungasiza ekulawuleni izindleko nasekuthuthukiseni imbuyiselo yokutshalwa kwezimali.
Esimweni esinokuncintisana okukhulu, ochwepheshe batusa ukubheja amagama angukhiye anomsila omude —okucacile kakhulu futhi okuncintisana okuncane—, esikhundleni sokugxila kuphela kumagama ajwayelekile aphikiswana kakhulu. Leli qhinga lingaba usizo ikakhulukazi kuzinhlelo zokusebenza ezikhethekile emikhakheni ethile yemakethe yaseYurophu.
Okokugcina, kuyalulekwa ukuthi ubuyekeze njalo isakhiwo somkhankaso, njengoba ukubonakala kwezikhangiso ezindaweni eziguquguqukayo kuzothinta amanye amagama angukhiye kanye nokuhlanganiswa kokudala. Zisebenza kangcono ezindaweni ezingabonakali kakhulu kodwa ezifanele kakhulu kubasebenzisi abathile.
Ishejuli yokukhishwa kanye nokuhambisana kobuchwepheshe
I-Apple imemezele ukuthi lezi zikhangiso ezintsha ku-App Store zizosebenza Kusuka ku-2026Kusukela ngalolo suku, imikhankaso yezikhangiso zokusesha ekhona izofaneleka ngokuzenzakalelayo kulezi zikhala ezengeziwe, ngaphandle kwesidingo sokuba abakhangisi benze izinguquko mathupha kuzilungiselelo.
Ezingeni lobuchwepheshe, inkampani ikhombisa ukuthi izikhundla ezintsha zizohambisana I-iOS ne-iPadOS 26.2 nangaphezuluLokhu kusho ukuthi abasebenzisi kuzodingeka babuyekeze amadivayisi abo ukuze babone uhlelo olusha lwesikhangiso ngaphakathi kwesitolo sezinhlelo zokusebenza.
Kuma-ejensi kanye neminyango yokumaketha ephethe imikhankaso ngezinga laseYurophu, kuzobaluleka ukuhlanganisa ukuqaliswa kwamazinga ahlukene okwamukelwa kwezinguqulo ezintsha zesistimu yokusebenza ezweni ngalinye, njengoba Ukubonakala kwezikhangiso kungahluka kuye ngokuthi abasebenzisi bavuselela ngokushesha kangakanani. amadivayisi akho.
I-Apple ibhekisa abakhangisi nabathuthukisi bayo isayithi lokukhangisa elisemthethweni ukuze ujule kakhulu kumadokhumenti obuchwepheshe, izibonelo zokucushwa, kanye nemikhuba emihle evumelaniswe nalezi zinguquko ku-App Store.
Ngalokhu kwanda kokufakwa kwezikhangiso ku-App Store, isimo sokumaketha kohlelo lokusebenza siba nzima kakhulu, kodwa futhi sinikeza indawo eyengeziwe yokuqondisaLabo abaziyo ukulungisa amabhidi abo, banakekele ukubaluleka kwamagama abo angukhiye futhi basebenzele abadali abagxile kahle bazokwazi ukusizakala kangcono ngezikhala ezintsha, kuyilapho abasebenzisi eSpain naseYurophu bezothola usesho lohlelo lokusebenza lapho umngcele phakathi kwemiphumela yemvelo nezikhangiso uzohlanganiswa kakhulu nolwazi lwesitolo.
